Developed and optimized audience targeting features, enabling realtime targeting size calculation and improving ad personalization and campaign effectiveness. Re-architected core services using Domain-Driven Design (DDD) to enable modular deployments and improve maintainability. Migrated legacy on-premises applications to cloud-native microservices with Docker, Kubernetes, and Helm, enhancing scalability and operational efficiency . Reduced frontend load time by 85% (from 7–20s to ~3s) through API optimization. Automated infrastructure provisioning on GCP using Terraform, improving deployment speed and consistency. Integrated Google BigQuery for real-time audience targeting and implemented SignalR for live traffic updates. Developed robust, scalable APIs in .NET 8 with comprehensive unit and integration test coverage. Owned modules end-to-end, driving technical implementations and ensuring alignment with business goals. Maintained HLD/LLD documentation and facilitated grooming, sprint planning, and task breakdowns in global Agile teams. Developed, tested, and launched various components for new portals, ensuring timely delivery. Collaborated with stakeholders to design diverse UIs using React.js, .NET Core MVC, and .NET 8 Web API. Owned module development and led the team, mentoring junior developers and driving technical excellence. Monitored system performance and troubleshooted issues in production environments. Maintained quality standards by working closely with diverse teams throughout development. Documented software development processes and procedures for future use. Implemented new features into existing software solutions.

Owned and managed the internal subscription-based billing and payments project, enabling accurate usage tracking and invoicing for customers. Designed a per-employee, per-day billing system to support flexible, consumption-based subscription plans. Integrated third-party APIs like HubSpot, Freshdesk, Tata Tele, Razorpay, and Stripe to automate billing and customer support workflows. Implemented dynamic pricing and multi-currency system from scratch for global billing and payments. Migrated legacy .NET Framework applications to .NET 7, improving maintainability and system performance. Led compliance integration efforts for E-Invoice, GST, and TAN verification as per regulations. Helped transition services to a microservice architecture using repository pattern and Azure DevOps CI/CD pipelines. Mentored junior developers and improved team workflows via automated processes and code reviews. Developed, tested, and launched portal components, ensuring timely delivery. Collaborated with stakeholders and product teams to design solutions and resolve issues efficiently. Monitored system performance, troubleshooted production issues, and maintained high-quality standards. Documented software development processes and procedures for future use. Implemented new features into existing software solutions while ensuring maintainability and performance.